Connect your Attio workspace to Falora to see which marketing experiments are generating leads and deals in your CRM. Falora matches the people in Attio to the experiment that brought them in and turns their funnel stage into experiment metrics. It is read-only and never changes anything in Attio.

What it does

• Matches each person in your Attio People list to the Falora experiment behind them, using the ad id or UTM on their record.
• Reports leads, MQL, SQL, opportunities, and deals against the matching experiment.
• Syncs automatically every day, or on demand.

Setup

1. In Falora, open a company and click "Connect Attio", then authorize access.
2. Set the "Landing URL attribute" to the field holding each person's landing URL (or use "Fallback: UTM attribute" if you store the campaign value on its own field), and optionally the "Status attribute" for their funnel stage.
3. Map your Attio status values to Falora's stages and save.
4. Click "Run sync now", or let the daily sync run.

People need a landing URL or campaign value to be matched, and your experiments need their UTM tags set. People without a matching value are skipped.

What you get

Funnel metrics on each matching experiment, plus a per-variant list of the Attio people attributed to it.

Privacy

Read-only access to your People records and attribute configuration. Credentials are encrypted, and Falora cannot modify your Attio data. Disconnect anytime from Falora; your Attio data is untouched.

Support

Questions or setup help: [email protected]